1.)Who were the non-customers Marvel targeted?2. There

1.)Who were the non-customers Marvel targeted?2. There are several attempts to explain Marvels Success via competetive strategy but they fall flat: competitve strategy, with this specific case neither predicts nor explains the outcome why?Formart:Executive Summary(If appropriate should be written last to focus on key points/findings)IntroductionCurrent Situation Analysis and pertinent Background including a synopsis of the relevant information from the case analysis tool short form.BodyMay include:Target Market IdentificationMarket NeedsForms of IMC in useAnalysis of CaseKey Issues/GoalsRecommendationsShould include:Decision Criteria Assumptions Data Analysis (analysis in appendix and summary info in the body) Preferred Alternative with rationale.Justification/Predicted Outcome:It is important that all guesstimates or creative ideas be founded upon some marketing rationale and a solid understanding of the metrics related to the target market and anticipated financial changes/impact. Using target market analysis and education estimation of population, $, and units is appropriate.If you are not confident in your ability to do so…PLEASE FEEL FREE TO DISCUSS “HOW TO” as a team with the professor well in advance of your case presentation.Conclusion