Part 1, around (500) words: Due week 6, on 10/15/2021.(Refer to the Textbook Chapters 2&3, and apply the followingin the context of your company)
1. Investigate the micro-environment as part of the situation analysis for your company.
a. Competitors analysis
b. Suppliers and/or Digital Marketing intermediaries.
c. Customers’ persona.
2. Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient)
a. Technological forces.
b. Legal forces.
c. Economic forces.
d. Political forces.
e. Social forces.
Company: Golden Scent est. 2014
Textbook:
- CHAFFEY, D., & ELLIS-CHADWICK, F. (2019). Digital marketing. Strategy, Implantation and practice (Seventh edition). Harlow, England New York Pearson. ISBN: 9781292241579, 1292241578 (print); ISBN: 9781292241586, 1292241586 (e-Text)
