Assignment No 2: Case Study Learning Outcomes:

Assignment No 2: Case Study Learning Outcomes: 1.Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (Lo 4) 2.Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers needs and wants to formulate a marketing Plan. ——— Read the Chapter Case Study “Swim, Lift, Play—but also donate: Using marketing research to redefine the YMCA” from Chapter 10 “Marketing Research” Page: – 323 given in your textbook/E-book “Marketing” (7th ed) by Dhruv. Grewal and Michael Levy (2020) and answer the following Questions: Assignment Question(s): 1.What kinds of market research has the Y conducted? Explain. (1 Mark) 2.Which questions has the Y sought to answer with each different type of market research it has conducted? (1 Mark) 3.Who are the main stakeholders that the Y is attempting to reach with the information it has gained through its market research? (1 Mark) 4.Are there other types of market research that the Y could conduct in the future to answer other important questions? Give some examples of both the questions it still faces and the research methods it could use to answer them. (2 Marks)