Instructions: Phase Two of the social media

Instructions: Phase Two of the social media marketing plan (SMMP) should cover these elements: Create the Strengths and Opportunities portion of Apples SWOT Analysis TheSWOT will help determine how closely the organization is aligned with its growthand success benchmarks. This should include internal and external factors aswell as future potential related to Apple. Refer to Figure 4-1 in the textbook forexamples.• Campaign goals Determine and explain what Apples goals should be for theiShirt social media campaign. Please include measurable goals supported bycredible resources. These goals will guide your SMMP and strategy. Please referto Chapter 4 in the textbook.***** This Phase 2 submission will become part of your final project *****Here are the requirements for the Phase 2 part of your final plan:• Using the Phase Two Worksheet provided in the assignment, create a one-twopage paper describing the Phase 2 part of your final plan (plus separateReference page and SWOT analysis).• Include at least 2 separate credible resources to back up the details of your plan.• This is a business course so spelling, grammar & professional business writingformat count.• Refer to the final Social Media Marketing Plan for assignment details and gradingrubric.