PDF guide attachedthis project is to simulate

PDF guide attachedthis project is to simulate the launch of a new firm. Therefore, you are starting with very little in the way of resources or assets.General:• Collegiate level writing is expected• You should make the corrections suggested by your instructor• Well organized and professionally formatted• NO spelling, grammar or punctuation errors• Submitted as ONE Word document to D2L (Be sure you use the Chalk and Wirefolder)Plan Checklist:• Cover page• Flyleaf (optional) – just a place for art, pictures, images not required, but nice• Table of Contents• Executive Summary (should also serve as your Introduction)• Description Feature and Benefit Charto Includes feature and benefit charto Includes 4-5 SMART objectives• Segmentation• SWOT with action plan• Supply Chain Plan• Price plan• IMC – these will vary somewhat depending on your specific plan, but this istypical:A creative brief for each distinct part of your planExamples of contentThis is NOT to be a fantasy about a make believe company! Thus, statements such as these are not allowed: “My firm has been endorsed by “Our product has won “We have been named the leading product in our class”