Proposed product or service: Engineering Product Design Services Why is this company name significant? As the name describes we bring new technology to the product we are that were one of the best in the industry. Why did you choose this product or service? The type of capabilities we have is very different from other organizations. We have a set of creative folks and a set of engineering talent. This is a unique combination, which brings value to our customers. We bring design and technology together. the planner describes the offering and provides a brief rationale for why the company should invest in it. In other words, why is the offering needed? In addition, the companys mission statement should be referenced. How does the offering and marketing plan further the companys mission? Remember, the focus of your marketing plan should center on a unique company and product or service. Essentially, you are an entrepreneur marketing your startup companys unique product or service. Keep in mind that some of the marketing plan guidelines in the PDF course book refer to existing businesses and product or services. Your focus should be a startup entrepreneurship; therefore, overlook requirements for an existing business.