Readings: Chapter 1 The Changing Business environment

Readings: Chapter 1 The Changing Business environment in Goodman, M., & Dingli. S. (2017). Creativity and strategic innovation management: Directions for future value in changing times (2nd ed.). Routledge Part 1 For the following do not just give your personal opinion but give a supported answer What causes change? What is creativity and why is it important in times of discontinuous change? Why change is both a creative and a rational process Part 2 Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for the week/course and lecture concepts to one of the following scenarios: As applied to your current professional career As applied to enhancing, improving, or advancing your current professional career As applied to management, leadership, or any decision-making position As applied to a current or future entrepreneurial endeavor OR Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for the week/course and lecture concepts to a business organization that exhibits and demonstrates these concepts. You should develop a summary of the organization’s strategy and how they use these concepts to compete.