Imagine you started a new business as an entrepreneur in Saudi Arabia (In Continuation to the Assignment -1).
- Your answers MUST include at least 4 outside references (other than the slides and textbook) using a proper referencing style (APA).
Please, think and share information on the following items:
4. Marketing Plan
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the allâ€important sales projection.
Product
Customer
• Demographics
Competition
Strategy
Promotion
Distribution Channels