solved Question 1Use the typical responses above to calculate consumers’ current

Question 1Use the typical responses above to calculate consumers’ current attitude towards CWP Pizza. Attitudeo = Sbiei Further study of the Theory of Reasoned Action (TORA) reveals that attitude toward the product is only one of two components that affect behavior, the other one being subjective norms (SNo).Subjective Normo = SNBkMCkwhere NBk is the normative belief of person k, and MCk is the motivation to comply with person k.You then study a group of target consumers, who are split into three categories: opinion leaders (OLs), group members (GMs), and trend followers (TFs). The questions posed, and the typical response for each question, are listed below:1. What do the [opinion leaders] think about eating at CWP?Not eat at CWP -3 -2 -1 0 1 2 3 Eat at CWP2. What do the [group members] think about eating at CWP?Not eat at CWP -3 -2 -1 0 1 2 3 Eat at CWP3. What do the [trend followers] think about eating at CWP?Not eat at CWP -3 -2 -1 0 1 2 3 Eat at CWP4. How much do you care about what the [opinion leaders] think?Don’t care at all -3 -2 -1 0 1 2 3 Care deeply5. How much do you care about what the [group members] think?Don’t care at all -3 -2 -1 0 1 2 3 Care deeply6. How much do you care about what the [trend followers] think?Don’t care at all -3 -2 -1 0 1 2 3 Care deeplyQuestion 2Calculate the Subjective Norm towards eating at CWP.Subjective Normo = SNBkMCk Question 3What appears to be the source of CWP’s problem?